What you will learn

  • All about the main social media channels

  • What is content creation and how to start

  • Personal branding

  • Useful tools for social media managers

  • The world of work in social media

Who is this course for?

Here at Bua we don't like to pigeonhole people.

So, we are not including a list of disabilities or neurodiversities that would best suit social media. However, if you love written communication, coming up with lots of ideas and are always on social media, then this course could be for you. You can complete this Bua course in one week, get a certificate and have a portfolio to show in interviews. Perhaps more importantly, from this social media course you'll learn how to work across all major social media networks, come up with new ideas and apply your skills practically in a number of roles.

Your Instructor

he/him, neurodiverse

Luke M

Luke runs Manton Executives, a virtual PA and social media assistant service. He is based in the UK.

Course curriculum

  1. 1

    • Welcome!

    • Social Media Overview and Introduction

    • Introduction to Social Platforms

    • Let us know where you're at

    • Facebook

    • Instagram

    • Twitter

    • TikTok

    • LinkedIn

    • YouTube
  2. 2

    • What is content and how do we consume it?

    • Types of Content

    • Learning exercise: write a blog

    • Learning exercise: repurposing and scheduling content

    • Share your blog with us!
  3. 3

    • What is a personal brand? Why does it matter?

    • How's it going?

    • How to get started: Research, Strategy

    • How to get started: Build, Optimise, Grow
  4. 4

    • Additional tools for social media managers
  5. 5

    • Freelance versus employed

    • Diversity survey

    • What types of roles and job titles are available

    • Where to look for work

    • Your CV and portfolio

    • Tell us how we did

Job titles to search for after you're finished

  • Digital Communications/Media Specialist

    This role analyses content and media channels to create new, engaging content, based on current trends.

  • Social Media Marketer

    This role encompasses strategy, content creation and optimisation across social media channels. It might be more specific or more general, depending on the size and type of company you're in.

  • Engagement Co-ordinator

    This role works with other teams to use social media (and maybe other digital channels) to communicate news, events and other interesting things to the customers.

Join the Bua Community on Slack!

The Bua Community on Slack allows you to connect with other students, ask questions about your course, get job updates and meet new people.
Click here to join the Bua Slack Community
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