What you will learn

  • What is a press release?

  • How to pitch to journalists

  • Where you can work as a communications/PR specialist

  • How to network

  • Useful tools for comms/PR

Who is this course for?

Here at Bua, we don't like to pigeonhole people.

So, we are not including a list of disabilities or neurodiversities that would best suit communications and PR. However, if you love writing, maybe you're a natural storyteller or you journal every day, or you have a blog, then this course could be for you. You can complete this Bua course in one week, get a certificate and have a portfolio to show in interviews. Perhaps more importantly, from this communications and PR course you'll learn how to interact with clients, adhere to a brief and apply your skills practically in a number of roles.

Course curriculum

  1. 1

    • Welcome!

    • Let us know where you're at

    • Introduction

    • What's the job and what's a PR campaign?

    • Communication strategies

    • Learning exercise: respond to a client brief

    • Summary

    • Pop quiz
  2. 2

    • What is a press release?

    • Learning exercise: write a press release

    • How's it going?

    • Pitching

    • Learning exercise: write a pitch

    • Learning exercise: example pitch

    • Common mistakes and helpful tools

    • Pop quiz
  3. 3

    • Pros and cons of working in an agency

    • Pros and cons of working in-house

    • Pros and cons of working freelance

    • Where to find PR and communications jobs

    • How to build a professional portfolio

    • Networking

    • Learning exercise: networking on social media

    • Pop quiz

    • Tell us how we did

    • Diversity survey

Job titles to search for after you're finished

  • Communications executive

    A role typically found in agencies, this is an entry-level job title for anyone looking to work in a dynamic environment.

  • Press Officer

    A press officer would support their managers and heads of departments in strategising, writing PRs and pitching to journalists on behalf of one company.

  • PR & Communications Consultant

    This would be for people who want to freelance or be self-employed, jobs are usually looking for consultants to support them across a variety of PR and comms responsibilities.

Join the Bua Community on Slack!

The Bua Community on Slack allows you to connect with other students, ask questions about your course, get job updates and meet new people.
Click here to join the Bua Slack Community
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